I recently received a postcard from Starbucks, offering free coffee+food of my choice with no condition as a birthday complimentary. Now this is good CRM not often see in Thailand. Most companies rather go for cross-sell and you just have to pray they don't use your speical day as an excuse. Little things like this can really capture customer loyalty.
May 03, 2009
Birthday Brews
I recently received a postcard from Starbucks, offering free coffee+food of my choice with no condition as a birthday complimentary. Now this is good CRM not often see in Thailand. Most companies rather go for cross-sell and you just have to pray they don't use your speical day as an excuse. Little things like this can really capture customer loyalty.
